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Cheryl Shuman Promo Reel 4.5.2006 for in Quicktime Pro 7 Join Today!

Contact: 310.285.1777
Cheryl Shuman
Beverly Hills , CA

In 1978, at the age of 18 Cheryl then known as Cheryl Peart, made her debut with the Bob Braun show on WLWT-TV in Cincinnati, Ohio and was dubbed “America’s Coupon Queen.” Braun was so impressed that he offered her a position as a regular on the show. Within days another offer was made where Shuman appeared nationally on the popular television series “PM MAGAZINE.” As an entrepreneur and the nation’s youngest syndicated television journalist, her couponing and refunding system made her a branding expert with America’s biggest corporate brands. Shuman’s career was cut short by a near fatal car crash that ended her career. Transforming herself, Cheryl served an apprenticeship with Dr. Michael Byars of London, Ohio and survived with her backup plan as a Licensed Optician. She moved to California and married Extra TV and Fox News reporter Phil Shuman. After a chance meeting with Michael Jackson, Shuman became the darling of the film and television industry by making house calls with her eyewear to the most famous faces in the world. Beginning in 1984, “Optician to the Stars”, Cheryl Shuman, was one of the pioneers in marketing the fashion industry to the entertainment industry. As an Optician having direct “eye to eye” contact, Shuman, realized the power of celebrity and how that power can make a designer or product a household name overnight. Shuman is single handedly credited with some of the biggest trendsetters in the history of sunglasses and eyewear. Terminator 2, When Harry Met Sally, Thelma and Louise, Bat Man, Mission Impossible and Erin Brockovich are just a few of the more than 3,000 feature film and television projects that she is credited with during our 20 year history. Cheryl Shuman, C.E.O. has appeared as the Celebrity Trend Tracker Expert with hundreds of television programs, newspapers and magazines, including, but not limited to: Lifestyles of the Rich and Famous, Entertainment Tonight, Access Hollywood, Extra, Mike and Maty (ABC), Today Show (NBC), HBO Entertainment News, and more. Through her personal relationships and connections with Hollywood Royalty and the media, Cheryl Shuman shares all of the latest trends in celebrity inspired fashion trends, hotspots for travel, spas, dining, sports, comedy and everything else you can imagine all through the technology of streaming video on the internet and television syndication outlets. Cheryl Shuman is the first and only company of our kind and at the forefront of entertainment marketing, celebrity endorsements, product placement integration, sponsorships, production and technology. After enjoying a successful career for over twenty years in celebrity marketing and product integration, Cheryl Shuman is now the subject of and Executive Producing a new reality television series, The In Crowd TV®. Personal Biography and Background from Documentary "Rich Little Poor Girl" “It all started with family secrets. I believe that I am living proof of that which does not kill us only serves to make us stronger.”—Cheryl Shuman A True Rags-to-Riches Documentary About The Real Beverly Hillbilly It was the American Dream that turned into a nightmare. Cheryl Shuman grew up as a child of poverty in Buena Vista, Ohio. Her first job at age six was selling vegetables at a roadside stand, working in the tobacco fields, crocheting ponchos and tutoring classmates. After that a variety of her extremely early work experience expanded from being a maid’s helper to starting her own Scottish terrier kennel by age 12. A guidance counselor and guardian angel noticed her intellect and striking good looks and entered her in a number of beauty and scholarship pageants. Discovered at age 15 by one of New York City's top modeling agencies, Wilhelmina, she met and modeled with the infamous “Gia". At the age of 18, she was discovered by the Bob Braun show where overnight she became known as America’s Coupon Queen. She then went on to become a nationally respected television reporter for “PM Magazine.” After a near fatal car accident, she lost everything. With only $17 in her pocket, Cheryl arrived in southern California and slept in her car. Three weeks later, a chance meeting with superstar Michael Jackson, inspired her to start her own business. Word of mouth referrals led to Cheryl being known as the “Optician to the Stars” and had her working on nearly every film and television production. This business, Starry Eyes, which grew into a nearly $20 million empire, catapulted Shuman back into the jet-set life of the rich and famous, and into a disastrous affair with a well-known film star, where she once again lost it all in one of Hollywood's biggest scandals. After the actor was served with a restraining order, his power team set forth on a mission to destroy her credibility. Feeling that her presence would endanger others, she was turned away from numerous domestic violence shelters. Due to the notoriety of the case and the fact that the O.J. Simpson trial was at it’s peak, the tabloid media was hungry for a fresh meaty story. Even with a restraining order in force, there was no protection from the harassment of the private investigators hired by the star and accompanying media attention. As a legal maneuver to force Shuman to drop the restraining order, the star’s legal team placed a call to Children's Protective Services, stating that Shuman, who had been severely beaten in an attack in the parking garage at her home, was now unable to provide a safe and stable home for her children. Once involved, the agency gave her a choice of either allowing the state to take her children, or putting them in a safe place with their father. Cheryl chose the latter. Having lost her family, her business, her home and credibility, Shuman gave up on the system and illegally obtained a false identification card, driver's license and passport to go underground and live as another person for three years. After hearing that other women had come forward during those three years alleging similar instances of violence and abuse from the star, Shuman felt safe in now returning to Los Angeles, to try to rebuild her life and get her family back. Her first effort was donating a pair of her signature design sunglasses used as a prop in the movie Evita. Upon review, she noticed that a rhinestone was missing. With only a few hours until the live charity auction, she decided to drive downtown, to replace the stone herself and still make it to the charity event. Bad luck, as she was about to open the door to her car, she heard tires screeching and people screaming as she was struck down by a hit and run driver. Whisked away by ambulance to the hospital, it was thought that the man may have been hired by the actor to silence her, but it turned out to be an illegal immigrant, with no insurance, no drivers license and being in the wrong place at the wrong time. Unconscious and unable to respond with her name, the police and emergency room personnel went through her purse where they found the illegal identification. Although, Shuman was a victim, she was placed under arrest, thrown behind bars and sentenced to six months in jail and six months house arrest, where she became house mates with Heidi Fleiss, Victoria Sellars, Robert Downey Jr., Christian Slater, Susan McDougal and some infamous murderers among others in "high power". Thrust into the underbelly of Hollywood society, she learned about power, money and sex and how it runs Hollywood. Upon her release from jail, $1.27 in her pocket and under house arrest, she had no contact with the outside world. She discovered the Internet through a friend's computer and placed an ad on an Internet dating service. Lonely and alone, she made online buddies, who helped her through this difficult period. While sharing her story with someone from her "buddy list" she found an "angel investor." Impressed by her honesty and will to survive, this man, a multi-billionaire decided to provide her with venture capital. When nearly all was lost, this rescue by an "angel investor" gave Shuman more than $1 million to rebuild her life and company and gives new meaning to the phrase, " a happy ending." Shuman, who after being threatened with extortion not only by former jail mates, but by those she trusted most, has decided to now come forward with her story. Rather than seeing it as a negative, she has chosen to hold her head high and be proud of the fact that she has survived what most would not. After regaining custody of her children, Shuman purchased a home in her former neighborhood. Currently entertaining modeling, endorsement, book and movie offers, along with other current sunglasses projects, her designs can be seen in hundreds of A-list films and television productions. Shuman recently sold her Beverly Hills home to give back to society. Her latest venture is the development of a reality series in development that Shuman is producing entitled “The In Crowd TV.” In the series, Shuman, who had grown up as a “hillbilly” in Appalachia Ohio returns to her home town to renovate a church for a youth center and batter women’s shelter for others who have suffered in silence. Within the 40,000 sq. ft. structure, Shuman is building a production studio to produce documentaries, television programming and feature films while mentoring the youth from Appalachian Schools to achieve their dreams. “My hope is to inspire and motivate these students while learning the film and television business from the ground up in the same way I did through “real” apprenticeships vs. reality games,” says Cheryl. Shuman’s story reads like a Hollywood happy ending. She was recently contacted by her natural mother who was reunited with her high school sweetheart. In a Romeo and Juliet type story her parents married but separated permanently when Cheryl was 18 months old. When her parents reunited, they reached out to find their daughter, Cheryl. The family met face to face for the first time in 40 years. Her parents remarried on Valentine’s Day 2004 and returned to their hometown of Portsmouth, Ohio. The happy ending to Shuman’s autobiographical documentary currently in production entitled, “Rich Little Poor Girl” was developed, produced and filmed throughout Appalachia providing jobs and training for area residents. It is the first project produced under Shuman’s production company “Weaseldog Productions.”


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